PT Multi Indocitra Tbk (MICE) was selected for its strong market position as Indonesia’s leading distributor of baby care and cosmetics products. The company holds exclusive distribution rights for Pigeon, a globally recognized baby care brand, and has an extensive nationwide network supported by over 60 agents and sub-distributors. With Indonesia’s steady population growth, a high fertility rate, and strong consumer demand in the mother-and-baby segment, MICE is well positioned for continued revenue and profit expansion. The company’s inorganic growth strategy, which includes adding complementary and high-potential brands to its portfolio, further strengthens its long-term prospects. Based on our analysis, MICE is projected to maintain double-digit annual revenue growth and continues to trade at an attractive valuation relative to its historical average, reflecting significant upside potential.